.com vs .org vs .net – What Domain Name Extension to Choose


When you make the decision to build a website for your business, one major factor you’re going to pay attention to are your SEO practices. You need to think about search engine optimization from the beginning and this starts with choosing your domain name. IN addition to deciding upon the name you are going to use, you need to think about your domain name extension. Which one is the best? Is one domain name more likely to move your sight up the ranks quicker than another one? Today we are going to take a look at .com vs. .org vs. .net and help you figure out which domain name extension to choose.

What’s so Important About 3 Little Letters

Do those pesky little letters at the end of your domain name really affect your page rank? There really is no set answer, but .com domain names do tend to see higher rankings overall. This may be due to the fact that most of your web traffic will automatically type .com instead of .net or .org resulting in higher traffic for .com websites. The world of internet marketing and e-commerce is makes us the baby boomer of this new age and quite frankly, most of the good .com domain names are already taken. With that said, if your domain name is already taken, what do you do? You really have to take a look and figure out .com vs. .org vs. .net – which one is preferred?

Mother May I Please have a .Com extension

Let’s take a look at the Granddaddy of domain name extensions, .com. When deciding which domain name extension to use, .com is the first choice for website creators everywhere. The extension was actually meant for commercial websites, thus the .com, but at this time most every type of website you can imagine will use .com if possible. It’s not enough to have a .com domain name extension. You need to be sure to compliment your prized extension with a targeted keyword. If you’re selling used cars, you will want to have used cars in your domain name. There are a lot of people out there selling used cars and you’re not likely to match your target keyword to a .com domain name extension. If you’ve tried several varieties of your keyword and still can’t get a match it may be time to move on to a .net extension.

Network or .Net Domain Name Extensions

While choosing a .net domain name extension right away is not the best practice, it is your next best option. That keyword you have been trying to match in the .com world just may be available if you change your domain name extension choice to .net. There are all sorts of fancy tricks to try to make your domain name fit a .com, but best practice would be to transfer your exact keyword to a .net first. The beloved brother of .com, your .net domain name extension is short for Network and was originally reserved for businesses that operated exclusively online. When it comes to deciding which extension to choose, .com vs. .org vs. .net, obviously .com wins, but .net has a good chance at ranking high as well.

What’s All This Other Stuff?

There are many other domain name extension to choose from and the numbers are growing every day. You can find .info, .us, .biz, and more, but the best thing to do is to try to stick to the big three. When it comes to the big three .com vs. .org vs. .net, you will find that .org domain name extensions also perform quite well. This domain extension was originally meant for charitable organizations and retains a large part of that stigma to this day. When you’re at your wits end, the .org domain name extension just might save the day.

The Big Domain Name Extension Picture

Does it really matter which domain name extension you choose? When deciding .com vs. .org vs. .net, which one is preferred? Think about what you do online. What’s the first extension you add to a business name? The most likely reason that a .com domain name extension is preferred over .net or .org is traffic. If you look at the big picture, the preferred domain name extension is .com. I can’t say whether or not this has anything to do with Penguins, Pandas, or shiny grey dolphins, but it is what it is.